Une Console Pour Les Pays Émergents

[deaphroat]

Bonjour

Après avoir démenti la rumeur du lancement d'une nouvelle console à lE3 2014, le boss de "Big N", Iwata, a plutôt affirmé qu'il tablait sur les marchés émergents comme la classe moyenne chinoise.

Nintendo Co Ltd plans to introduce a new kind of games console and software for emerging markets as early as next year, to capitalize on higher entertainment budgets amidst a growing middle class, its chief executive told Reuters on Thursday.

Satoru Iwata said Nintendo would develop hardware and games oriented towards consumers with lower incomes and less gaming experience than those in developed countries.

Nintendo is searching for new business opportunities as it buckles down and seeks to stem losses on its latest home game console, the Wii U, whose flop has contrasted with blockbuster sales for rival Sony Corp's Playstation 4.

Satoru said there were no plans to launch existing hardware such as the Wii U or 3DS in emerging markets, including China.

"It would be difficult to enter those markets if we didn't create something new... For the mass market you need to provide something that most of the middle class can afford," he said in an interview following an analyst briefing on Thursday.

Iwata declined to elaborate on the design and specification of such a new device and did not specify the countries where it would be sold, saying only that "emerging markets" referred to those whose gaming potential had not yet been cracked.

In China, Iwata said Nintendo would try a different tack to Microsoft Corp. The U.S. rival last month said it would begin selling its Xbox One console through a "chiness" partner from September in Shanghai's free trade zone, after the government lifted a ban on the sale of foreign consoles there.

"We think the "chiness" market has a lot of potential, but I don't think the lifting of the ban has solved all of the difficulties in entering it. We need to study it more," he said, adding that Nintendo would adjust its pricing to fit consumers in emerging nations.

"For us, Microsoft's approach wouldn't work."

Pour eux, la levée de l'embargo contre les consoles Microsoft ne permettra pas de vendre des consoles Xbox en Chine. Leur approche ne fonctionnera pas. Nintendo plancherait-il sur une Wii U Mini ?

http://www.maxconsole.com/news/WII/Nintendo-to-introduce-console-for-emerging-markets-RKSID00000000000000001657.html